Powering Alberta’s Clean Energy Future
Solartility Energy Inc. is a Calgary-based electricity retailer and clean energy innovator making renewable energy accessible and affordable for Albertans, while building a scalable platform positioned for long-term growth in Canada’s rapidly evolving energy market.
As a licensed electricity retailer in the province of Alberta, we’re not just selling power, we’re transforming how communities generate, store, and share energy.
Our Story
Solartility was founded in 2014 and incorporated as an electricity retailer in Alberta in 2020, becoming a pool participant with the Alberta Electric System Operator (AESO).
Alberta’s deregulated energy market, vast solar potential, and growing demand for clean energy solutions made it the ideal place to build our business. Today, Solartility is at the forefront of Alberta’s distributed energy revolution, and we’re just getting started.
What We Do
Market Rate Program
Our innovative electricity program gives Albertans the power to profit from their solar panels. Buy electricity when prices are low and sell when they’re high. With access to real-time wholesale pricing, our customers are no longer locked into flat regulated rates that don’t reflect the true value of their energy.
Virtual Power Plant (VPP)
We launched Alberta’s first retail virtual power plant, connecting homes equipped with solar panels and battery storage into a smart, cloud-managed network. Our proprietary software optimizes when you buy from the grid and when you sell back, giving residential customers direct access to the wholesale electricity market for the first time, and potential savings of up to 30%.
Solar Advantage Program
The first program in Alberta to offer automatic rate switching for solar homeowners. Solar Advantage ensures you’re always on the most cost-effective rate without lifting a finger. Export more than you consume and earn among the highest rates in Alberta. No manual monitoring required.
Our Technology
Solartility’s competitive advantage is a proprietary, multi-layered software platform built right here in Alberta:
DERMS
A Distributed Energy Resource Management System that communicates with distribution utilities and supports grid services, creating infrastructure value that scales with every customer added to the network.
VPP Aggregation
Virtual Power Plant aggregation software that pools residential, commercial, and agricultural solar-and-storage assets to operate as a single, coordinated energy resource, unlocking wholesale market revenue that traditional retail models can’t access.
Energy Optimizer
An Energy Optimizer that manages each home’s solar, battery, and EV charging systems in real time, maximizing savings for customers and minimizing carbon impact across the network.
The Opportunity
Alberta’s electricity market is uniquely positioned for distributed energy growth. As Canada’s largest greenhouse gas emitter, the province faces mounting pressure to decarbonize, while its deregulated market structure gives innovators like Solartility the freedom to build new models that benefit both consumers and the grid.
Every home that joins our network strengthens the virtual power plant, improves grid reliability, and generates recurring revenue. It’s a model where customer growth and platform value reinforce each other.
Our Values
Solartility was built on the conviction that the energy transition should work for everyone, not just those who can afford a premium. We are committed to transparency, community, and innovation. Our plans have no hidden fees. Our Alberta-based team is made up of real people who care. And every customer who joins Solartility becomes part of a growing community reducing our collective carbon footprint.
Our Mission
We’re building Alberta’s first virtual power plant, a growing network of solar-equipped homes and businesses that generate, store, and trade clean energy together. Every home that joins makes the network stronger, the grid more resilient, and Alberta’s energy future cleaner. One rooftop at a time, we’re turning the province into a distributed powerhouse.
Ready to make your energy work for you?
Alberta’s competitive energy market means better rates for everyone, and real opportunities to earn more if you have solar or storage. Join the fleet.